Alternatives to Snap Pixel
13 other tracking: analytics and ad pixels tools are on the stores we index. Google Ads is the most used, on 137 of 850 stores (16%), then Meta Pixel on 115. Snap Pixel itself is on 36 (4%).
Snap Pixel and its alternatives
Show the data
| Snap Pixel (this tool) | 4% |
|---|---|
| Google Ads | 16% |
| Meta Pixel | 14% |
| ShopMy | 12% |
| Microsoft Advertising (UET) | 11% |
| TikTok Pixel | 8% |
| Pinterest Tag | 7% |
| impact.com | 6% |
Every alternative
| Tool | Stores | Also use Snap Pixel | Compare |
|---|---|---|---|
| Google Ads | 137 (16%) | 30 | Compare |
| Meta Pixel | 115 (14%) | 26 | Compare |
| ShopMy | 105 (12%) | 2 | Compare |
| Microsoft Advertising (UET) | 96 (11%) | 20 | Compare |
| TikTok Pixel | 72 (8%) | 19 | |
| Pinterest Tag | 62 (7%) | 18 | |
| impact.com | 52 (6%) | 7 | |
| Reddit Pixel | 40 (5%) | 18 | |
| Awin | 39 (5%) | 10 | |
| Criteo | 38 (4%) | 21 | |
| LiveIntent | 22 (3%) | 5 | |
| X (Twitter) Pixel | 17 (2%) | 10 | |
| LinkedIn Insight Tag | 10 (1%) | 4 |
Switches
No stores we index have switched between Snap Pixel and another tracking: analytics and ad pixels tool yet. We record what each store uses at the end of every month, so switches show here as they happen.
By industry
Where Snap Pixel is on at least 5 stores, the most used alternative there.
- Beauty and skincare: Snap Pixel on 7 of 121; ShopMy on 36
- Fashion and accessories: Snap Pixel on 7 of 190; ShopMy on 39
- Sports and outdoor: Snap Pixel on 5 of 92; Google Ads on 17
- Gifts and stationery: Snap Pixel on 5 of 66; Google Ads on 16
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure