Google Ads vs Snap Pixel
Google Ads and Snap Pixel are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Google Ads is on 137 (16%) and Snap Pixel on 36 (4%). 30 stores use both.
Google Ads and Snap Pixel on the stores we index
Show the data
| Only Google Ads | 107 |
|---|---|
| Only Snap Pixel | 6 |
| Both | 30 |
Google Ads
On 137 of 850 stores (16%)
We haven't checked Google Ads's features and prices yet.
Snap Pixel
On 36 of 850 stores (4%)
We haven't checked Snap Pixel's features and prices yet.
Switches
No stores we index have switched between Google Ads and Snap Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Google Ads | Snap Pixel |
|---|---|---|
| Shopify | 70 | 10 |
| Salesforce Commerce Cloud | 15 | 8 |
| Adobe Commerce (Magento) | 15 | 0 |
| THG Ingenuity | 6 | 6 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Google Ads | Snap Pixel |
|---|---|---|
| Fashion and accessories | 27 | 7 |
| Beauty and skincare | 17 | 7 |
| Sports and outdoor | 17 | 5 |
| Gifts and stationery | 16 | 5 |
| Home and furniture | 15 | 1 |
| Food and drink | 9 | 4 |
| Kids and baby | 9 | 1 |
| Tech accessories | 9 | 1 |
| Pets | 8 | 1 |
| Health and wellness | 6 | 2 |
| Large retailers | 4 | 2 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Google Ads · All the alternatives to Snap Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure