Meta Pixel vs Snap Pixel
Meta Pixel and Snap Pixel are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Meta Pixel is on 115 (14%) and Snap Pixel on 36 (4%). 26 stores use both.
Meta Pixel and Snap Pixel on the stores we index
Show the data
| Only Meta Pixel | 89 |
|---|---|
| Only Snap Pixel | 10 |
| Both | 26 |
Meta Pixel
On 115 of 850 stores (14%)
We haven't checked Meta Pixel's features and prices yet.
Snap Pixel
On 36 of 850 stores (4%)
We haven't checked Snap Pixel's features and prices yet.
Switches
No stores we index have switched between Meta Pixel and Snap Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Meta Pixel | Snap Pixel |
|---|---|---|
| Shopify | 62 | 10 |
| Salesforce Commerce Cloud | 10 | 8 |
| THG Ingenuity | 6 | 6 |
| Adobe Commerce (Magento) | 5 | 0 |
| WooCommerce | 2 | 1 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Meta Pixel | Snap Pixel |
|---|---|---|
| Fashion and accessories | 26 | 7 |
| Sports and outdoor | 15 | 5 |
| Beauty and skincare | 11 | 7 |
| Gifts and stationery | 7 | 5 |
| Home and furniture | 11 | 1 |
| Kids and baby | 10 | 1 |
| Food and drink | 6 | 4 |
| Pets | 9 | 1 |
| Tech accessories | 9 | 1 |
| Health and wellness | 6 | 2 |
| Large retailers | 5 | 2 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Meta Pixel · All the alternatives to Snap Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure