Meta Pixel vs Microsoft Advertising (UET)
Meta Pixel and Microsoft Advertising (UET) are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Meta Pixel is on 115 (14%) and Microsoft Advertising (UET) on 96 (11%). 39 stores use both.
Meta Pixel and Microsoft Advertising (UET) on the stores we index
Show the data
| Only Meta Pixel | 76 |
|---|---|
| Only Microsoft Advertising (UET) | 57 |
| Both | 39 |
Meta Pixel
On 115 of 850 stores (14%)
We haven't checked Meta Pixel's features and prices yet.
Microsoft Advertising (UET)
On 96 of 850 stores (11%)
We haven't checked Microsoft Advertising (UET)'s features and prices yet.
Switches
No stores we index have switched between Meta Pixel and Microsoft Advertising (UET) yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Meta Pixel | Microsoft Advertising (UET) |
|---|---|---|
| Shopify | 62 | 65 |
| Salesforce Commerce Cloud | 10 | 6 |
| THG Ingenuity | 6 | 6 |
| Adobe Commerce (Magento) | 5 | 3 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Meta Pixel | Microsoft Advertising (UET) |
|---|---|---|
| Fashion and accessories | 26 | 18 |
| Sports and outdoor | 15 | 12 |
| Beauty and skincare | 11 | 15 |
| Home and furniture | 11 | 9 |
| Pets | 9 | 9 |
| Food and drink | 6 | 9 |
| Kids and baby | 10 | 5 |
| Tech accessories | 9 | 6 |
| Health and wellness | 6 | 6 |
| Gifts and stationery | 7 | 3 |
| Large retailers | 5 | 4 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Meta Pixel · All the alternatives to Microsoft Advertising (UET)
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure