Awin vs Microsoft Advertising (UET)
Awin and Microsoft Advertising (UET) are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Microsoft Advertising (UET) is on 96 (11%) and Awin on 39 (5%). 16 stores use both.
Awin and Microsoft Advertising (UET) on the stores we index
Show the data
| Only Awin | 23 |
|---|---|
| Only Microsoft Advertising (UET) | 80 |
| Both | 16 |
Awin
On 39 of 850 stores (5%)
We haven't checked Awin's features and prices yet.
Microsoft Advertising (UET)
On 96 of 850 stores (11%)
We haven't checked Microsoft Advertising (UET)'s features and prices yet.
Switches
No stores we index have switched between Awin and Microsoft Advertising (UET) yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Awin | Microsoft Advertising (UET) |
|---|---|---|
| Shopify | 16 | 65 |
| THG Ingenuity | 6 | 6 |
| Salesforce Commerce Cloud | 4 | 6 |
| Adobe Commerce (Magento) | 5 | 3 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Awin | Microsoft Advertising (UET) |
|---|---|---|
| Fashion and accessories | 11 | 18 |
| Beauty and skincare | 6 | 15 |
| Food and drink | 4 | 9 |
| Home and furniture | 4 | 9 |
| Sports and outdoor | 1 | 12 |
| Pets | 1 | 9 |
| Health and wellness | 3 | 6 |
| Kids and baby | 3 | 5 |
| Tech accessories | 2 | 6 |
| Gifts and stationery | 3 | 3 |
| Large retailers | 1 | 4 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Awin · All the alternatives to Microsoft Advertising (UET)
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure