Alternatives to Awin
13 other tracking: analytics and ad pixels tools are on the stores we index. Google Ads is the most used, on 137 of 850 stores (16%), then Meta Pixel on 115. Awin itself is on 39 (5%).
Awin and its alternatives
Show the data
| Awin (this tool) | 5% |
|---|---|
| Google Ads | 16% |
| Meta Pixel | 14% |
| ShopMy | 12% |
| Microsoft Advertising (UET) | 11% |
| TikTok Pixel | 8% |
| Pinterest Tag | 7% |
| impact.com | 6% |
Every alternative
| Tool | Stores | Also use Awin | Compare |
|---|---|---|---|
| Google Ads | 137 (16%) | 26 | Compare |
| Meta Pixel | 115 (14%) | 20 | Compare |
| ShopMy | 105 (12%) | 2 | Compare |
| Microsoft Advertising (UET) | 96 (11%) | 16 | Compare |
| TikTok Pixel | 72 (8%) | 21 | |
| Pinterest Tag | 62 (7%) | 15 | |
| impact.com | 52 (6%) | 2 | |
| Reddit Pixel | 40 (5%) | 10 | |
| Criteo | 38 (4%) | 11 | |
| Snap Pixel | 36 (4%) | 10 | |
| LiveIntent | 22 (3%) | 2 | |
| X (Twitter) Pixel | 17 (2%) | 6 | |
| LinkedIn Insight Tag | 10 (1%) | 2 |
Switches
No stores we index have switched between Awin and another tracking: analytics and ad pixels tool yet. We record what each store uses at the end of every month, so switches show here as they happen.
By industry
Where Awin is on at least 5 stores, the most used alternative there.
- Fashion and accessories: Awin on 11 of 190; ShopMy on 39
- Beauty and skincare: Awin on 6 of 121; ShopMy on 36
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure