Awin vs Google Ads
Awin and Google Ads are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Google Ads is on 137 (16%) and Awin on 39 (5%). 26 stores use both.
Awin and Google Ads on the stores we index
Show the data
| Only Awin | 13 |
|---|---|
| Only Google Ads | 111 |
| Both | 26 |
Awin
On 39 of 850 stores (5%)
We haven't checked Awin's features and prices yet.
Google Ads
On 137 of 850 stores (16%)
We haven't checked Google Ads's features and prices yet.
Switches
No stores we index have switched between Awin and Google Ads yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Awin | Google Ads |
|---|---|---|
| Shopify | 16 | 70 |
| Adobe Commerce (Magento) | 5 | 15 |
| Salesforce Commerce Cloud | 4 | 15 |
| THG Ingenuity | 6 | 6 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Awin | Google Ads |
|---|---|---|
| Fashion and accessories | 11 | 27 |
| Beauty and skincare | 6 | 17 |
| Gifts and stationery | 3 | 16 |
| Home and furniture | 4 | 15 |
| Sports and outdoor | 1 | 17 |
| Food and drink | 4 | 9 |
| Kids and baby | 3 | 9 |
| Tech accessories | 2 | 9 |
| Health and wellness | 3 | 6 |
| Pets | 1 | 8 |
| Large retailers | 1 | 4 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Awin · All the alternatives to Google Ads
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure