Awin vs Meta Pixel
Awin and Meta Pixel are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Meta Pixel is on 115 (14%) and Awin on 39 (5%). 20 stores use both.
Awin and Meta Pixel on the stores we index
Show the data
| Only Awin | 19 |
|---|---|
| Only Meta Pixel | 95 |
| Both | 20 |
Awin
On 39 of 850 stores (5%)
We haven't checked Awin's features and prices yet.
Meta Pixel
On 115 of 850 stores (14%)
We haven't checked Meta Pixel's features and prices yet.
Switches
No stores we index have switched between Awin and Meta Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Awin | Meta Pixel |
|---|---|---|
| Shopify | 16 | 62 |
| Salesforce Commerce Cloud | 4 | 10 |
| THG Ingenuity | 6 | 6 |
| Adobe Commerce (Magento) | 5 | 5 |
| Centra | 1 | 2 |
| WooCommerce | 1 | 2 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Awin | Meta Pixel |
|---|---|---|
| Fashion and accessories | 11 | 26 |
| Beauty and skincare | 6 | 11 |
| Sports and outdoor | 1 | 15 |
| Home and furniture | 4 | 11 |
| Kids and baby | 3 | 10 |
| Tech accessories | 2 | 9 |
| Food and drink | 4 | 6 |
| Gifts and stationery | 3 | 7 |
| Pets | 1 | 9 |
| Health and wellness | 3 | 6 |
| Large retailers | 1 | 5 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Awin · All the alternatives to Meta Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure