Criteo vs Microsoft Advertising (UET)
Criteo and Microsoft Advertising (UET) are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Microsoft Advertising (UET) is on 96 (11%) and Criteo on 38 (4%). 18 stores use both.
Criteo and Microsoft Advertising (UET) on the stores we index
Show the data
| Only Criteo | 20 |
|---|---|
| Only Microsoft Advertising (UET) | 78 |
| Both | 18 |
Criteo
On 38 of 850 stores (4%)
We haven't checked Criteo's features and prices yet.
Microsoft Advertising (UET)
On 96 of 850 stores (11%)
We haven't checked Microsoft Advertising (UET)'s features and prices yet.
Switches
No stores we index have switched between Criteo and Microsoft Advertising (UET) yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Criteo | Microsoft Advertising (UET) |
|---|---|---|
| Shopify | 10 | 65 |
| Salesforce Commerce Cloud | 8 | 6 |
| THG Ingenuity | 6 | 6 |
| Adobe Commerce (Magento) | 4 | 3 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Criteo | Microsoft Advertising (UET) |
|---|---|---|
| Fashion and accessories | 8 | 18 |
| Beauty and skincare | 8 | 15 |
| Sports and outdoor | 9 | 12 |
| Food and drink | 2 | 9 |
| Home and furniture | 1 | 9 |
| Pets | 1 | 9 |
| Health and wellness | 2 | 6 |
| Large retailers | 3 | 4 |
| Gifts and stationery | 3 | 3 |
| Kids and baby | 1 | 5 |
| Tech accessories | 0 | 6 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Criteo · All the alternatives to Microsoft Advertising (UET)
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure