Microsoft Advertising (UET) vs TikTok Pixel
Microsoft Advertising (UET) and TikTok Pixel are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Microsoft Advertising (UET) is on 96 (11%) and TikTok Pixel on 72 (8%). 32 stores use both.
Microsoft Advertising (UET) and TikTok Pixel on the stores we index
Show the data
| Only Microsoft Advertising (UET) | 64 |
|---|---|
| Only TikTok Pixel | 40 |
| Both | 32 |
Microsoft Advertising (UET)
On 96 of 850 stores (11%)
We haven't checked Microsoft Advertising (UET)'s features and prices yet.
TikTok Pixel
On 72 of 850 stores (8%)
We haven't checked TikTok Pixel's features and prices yet.
Switches
No stores we index have switched between Microsoft Advertising (UET) and TikTok Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Microsoft Advertising (UET) | TikTok Pixel |
|---|---|---|
| Shopify | 65 | 38 |
| Salesforce Commerce Cloud | 6 | 6 |
| THG Ingenuity | 6 | 6 |
| Adobe Commerce (Magento) | 3 | 1 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Microsoft Advertising (UET) | TikTok Pixel |
|---|---|---|
| Fashion and accessories | 18 | 18 |
| Beauty and skincare | 15 | 13 |
| Sports and outdoor | 12 | 4 |
| Food and drink | 9 | 6 |
| Home and furniture | 9 | 6 |
| Pets | 9 | 4 |
| Health and wellness | 6 | 6 |
| Tech accessories | 6 | 3 |
| Gifts and stationery | 3 | 5 |
| Kids and baby | 5 | 3 |
| Large retailers | 4 | 4 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Microsoft Advertising (UET) · All the alternatives to TikTok Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure