Alternatives to TikTok Pixel
13 other tracking: analytics and ad pixels tools are on the stores we index. Google Ads is the most used, on 137 of 850 stores (16%), then Meta Pixel on 115. TikTok Pixel itself is on 72 (8%).
TikTok Pixel and its alternatives
Show the data
| TikTok Pixel (this tool) | 8% |
|---|---|
| Google Ads | 16% |
| Meta Pixel | 14% |
| ShopMy | 12% |
| Microsoft Advertising (UET) | 11% |
| Pinterest Tag | 7% |
| impact.com | 6% |
| Reddit Pixel | 5% |
Every alternative
| Tool | Stores | Also use TikTok Pixel | Compare |
|---|---|---|---|
| Google Ads | 137 (16%) | 52 | Compare |
| Meta Pixel | 115 (14%) | 44 | Compare |
| ShopMy | 105 (12%) | 11 | Compare |
| Microsoft Advertising (UET) | 96 (11%) | 32 | Compare |
| Pinterest Tag | 62 (7%) | 36 | |
| impact.com | 52 (6%) | 9 | |
| Reddit Pixel | 40 (5%) | 20 | |
| Awin | 39 (5%) | 21 | |
| Criteo | 38 (4%) | 15 | |
| Snap Pixel | 36 (4%) | 19 | |
| LiveIntent | 22 (3%) | 4 | |
| X (Twitter) Pixel | 17 (2%) | 9 | |
| LinkedIn Insight Tag | 10 (1%) | 4 |
Switches
No stores we index have switched between TikTok Pixel and another tracking: analytics and ad pixels tool yet. We record what each store uses at the end of every month, so switches show here as they happen.
By industry
Where TikTok Pixel is on at least 5 stores, the most used alternative there.
- Fashion and accessories: TikTok Pixel on 18 of 190; ShopMy on 39
- Beauty and skincare: TikTok Pixel on 13 of 121; ShopMy on 36
- Food and drink: TikTok Pixel on 6 of 71; Google Ads on 9
- Home and furniture: TikTok Pixel on 6 of 81; Google Ads on 15
- Health and wellness: TikTok Pixel on 6 of 57; ShopMy on 7
- Gifts and stationery: TikTok Pixel on 5 of 66; Google Ads on 16
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure