Meta Pixel vs TikTok Pixel
Meta Pixel and TikTok Pixel are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Meta Pixel is on 115 (14%) and TikTok Pixel on 72 (8%). 44 stores use both.
Meta Pixel and TikTok Pixel on the stores we index
Show the data
| Only Meta Pixel | 71 |
|---|---|
| Only TikTok Pixel | 28 |
| Both | 44 |
Meta Pixel
On 115 of 850 stores (14%)
We haven't checked Meta Pixel's features and prices yet.
TikTok Pixel
On 72 of 850 stores (8%)
We haven't checked TikTok Pixel's features and prices yet.
Switches
No stores we index have switched between Meta Pixel and TikTok Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Meta Pixel | TikTok Pixel |
|---|---|---|
| Shopify | 62 | 38 |
| Salesforce Commerce Cloud | 10 | 6 |
| THG Ingenuity | 6 | 6 |
| Adobe Commerce (Magento) | 5 | 1 |
| Centra | 2 | 1 |
| WooCommerce | 2 | 1 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Meta Pixel | TikTok Pixel |
|---|---|---|
| Fashion and accessories | 26 | 18 |
| Beauty and skincare | 11 | 13 |
| Sports and outdoor | 15 | 4 |
| Home and furniture | 11 | 6 |
| Kids and baby | 10 | 3 |
| Pets | 9 | 4 |
| Food and drink | 6 | 6 |
| Gifts and stationery | 7 | 5 |
| Health and wellness | 6 | 6 |
| Tech accessories | 9 | 3 |
| Large retailers | 5 | 4 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Meta Pixel · All the alternatives to TikTok Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure