Google Ads vs TikTok Pixel
Google Ads and TikTok Pixel are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Google Ads is on 137 (16%) and TikTok Pixel on 72 (8%). 52 stores use both.
Google Ads and TikTok Pixel on the stores we index
Show the data
| Only Google Ads | 85 |
|---|---|
| Only TikTok Pixel | 20 |
| Both | 52 |
Google Ads
On 137 of 850 stores (16%)
We haven't checked Google Ads's features and prices yet.
TikTok Pixel
On 72 of 850 stores (8%)
We haven't checked TikTok Pixel's features and prices yet.
Switches
No stores we index have switched between Google Ads and TikTok Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Google Ads | TikTok Pixel |
|---|---|---|
| Shopify | 70 | 38 |
| Salesforce Commerce Cloud | 15 | 6 |
| Adobe Commerce (Magento) | 15 | 1 |
| THG Ingenuity | 6 | 6 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Google Ads | TikTok Pixel |
|---|---|---|
| Fashion and accessories | 27 | 18 |
| Beauty and skincare | 17 | 13 |
| Gifts and stationery | 16 | 5 |
| Home and furniture | 15 | 6 |
| Sports and outdoor | 17 | 4 |
| Food and drink | 9 | 6 |
| Health and wellness | 6 | 6 |
| Kids and baby | 9 | 3 |
| Pets | 8 | 4 |
| Tech accessories | 9 | 3 |
| Large retailers | 4 | 4 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Google Ads · All the alternatives to TikTok Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure