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Microsoft Advertising (UET) vs Pinterest Tag

Microsoft Advertising (UET) and Pinterest Tag are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Microsoft Advertising (UET) is on 96 (11%) and Pinterest Tag on 62 (7%). 30 stores use both.

Microsoft Advertising (UET) and Pinterest Tag on the stores we index

Of the 850 stores we index. CommerceGeek store index.
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Microsoft Advertising (UET) and Pinterest Tag on the stores we index
Only Microsoft Advertising (UET)66
Only Pinterest Tag32
Both30

Microsoft Advertising (UET)

On 96 of 850 stores (11%)

We haven't checked Microsoft Advertising (UET)'s features and prices yet.

Pinterest Tag

On 62 of 850 stores (7%)

We haven't checked Pinterest Tag's features and prices yet.

Switches

No stores we index have switched between Microsoft Advertising (UET) and Pinterest Tag yet. We record what each store uses at the end of every month, so switches show here as they happen.

By platform

PlatformMicrosoft Advertising (UET)Pinterest Tag
Shopify6528
THG Ingenuity65
Salesforce Commerce Cloud64
Adobe Commerce (Magento)34

Stores using each, where the two have at least 3 between them.

By industry

IndustryMicrosoft Advertising (UET)Pinterest Tag
Fashion and accessories1820
Beauty and skincare1512
Sports and outdoor127
Home and furniture98
Food and drink92
Pets91
Kids and baby53
Gifts and stationery34
Health and wellness61
Large retailers43
Tech accessories61

Stores using each, where the two have at least 3 between them.

All the alternatives to Microsoft Advertising (UET) · All the alternatives to Pinterest Tag

Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure