Alternatives to Pinterest Tag
13 other tracking: analytics and ad pixels tools are on the stores we index. Google Ads is the most used, on 137 of 850 stores (16%), then Meta Pixel on 115. Pinterest Tag itself is on 62 (7%).
Pinterest Tag and its alternatives
Show the data
| Pinterest Tag (this tool) | 7% |
|---|---|
| Google Ads | 16% |
| Meta Pixel | 14% |
| ShopMy | 12% |
| Microsoft Advertising (UET) | 11% |
| TikTok Pixel | 8% |
| impact.com | 6% |
| Reddit Pixel | 5% |
Every alternative
| Tool | Stores | Also use Pinterest Tag | Compare |
|---|---|---|---|
| Google Ads | 137 (16%) | 44 | Compare |
| Meta Pixel | 115 (14%) | 39 | Compare |
| ShopMy | 105 (12%) | 9 | Compare |
| Microsoft Advertising (UET) | 96 (11%) | 30 | Compare |
| TikTok Pixel | 72 (8%) | 36 | |
| impact.com | 52 (6%) | 5 | |
| Reddit Pixel | 40 (5%) | 14 | |
| Awin | 39 (5%) | 15 | |
| Criteo | 38 (4%) | 16 | |
| Snap Pixel | 36 (4%) | 18 | |
| LiveIntent | 22 (3%) | 5 | |
| X (Twitter) Pixel | 17 (2%) | 8 | |
| LinkedIn Insight Tag | 10 (1%) | 7 |
Switches
No stores we index have switched between Pinterest Tag and another tracking: analytics and ad pixels tool yet. We record what each store uses at the end of every month, so switches show here as they happen.
By industry
Where Pinterest Tag is on at least 5 stores, the most used alternative there.
- Fashion and accessories: Pinterest Tag on 20 of 190; ShopMy on 39
- Beauty and skincare: Pinterest Tag on 12 of 121; ShopMy on 36
- Home and furniture: Pinterest Tag on 8 of 81; Google Ads on 15
- Sports and outdoor: Pinterest Tag on 7 of 92; Google Ads on 17
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure