Meta Pixel vs Pinterest Tag
Meta Pixel and Pinterest Tag are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Meta Pixel is on 115 (14%) and Pinterest Tag on 62 (7%). 39 stores use both.
Meta Pixel and Pinterest Tag on the stores we index
Show the data
| Only Meta Pixel | 76 |
|---|---|
| Only Pinterest Tag | 23 |
| Both | 39 |
Meta Pixel
On 115 of 850 stores (14%)
We haven't checked Meta Pixel's features and prices yet.
Pinterest Tag
On 62 of 850 stores (7%)
We haven't checked Pinterest Tag's features and prices yet.
Switches
No stores we index have switched between Meta Pixel and Pinterest Tag yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Meta Pixel | Pinterest Tag |
|---|---|---|
| Shopify | 62 | 28 |
| Salesforce Commerce Cloud | 10 | 4 |
| THG Ingenuity | 6 | 5 |
| Adobe Commerce (Magento) | 5 | 4 |
| Centra | 2 | 1 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Meta Pixel | Pinterest Tag |
|---|---|---|
| Fashion and accessories | 26 | 20 |
| Beauty and skincare | 11 | 12 |
| Sports and outdoor | 15 | 7 |
| Home and furniture | 11 | 8 |
| Kids and baby | 10 | 3 |
| Gifts and stationery | 7 | 4 |
| Pets | 9 | 1 |
| Tech accessories | 9 | 1 |
| Food and drink | 6 | 2 |
| Large retailers | 5 | 3 |
| Health and wellness | 6 | 1 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Meta Pixel · All the alternatives to Pinterest Tag
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure