Google Ads vs Pinterest Tag
Google Ads and Pinterest Tag are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Google Ads is on 137 (16%) and Pinterest Tag on 62 (7%). 44 stores use both.
Google Ads and Pinterest Tag on the stores we index
Show the data
| Only Google Ads | 93 |
|---|---|
| Only Pinterest Tag | 18 |
| Both | 44 |
Google Ads
On 137 of 850 stores (16%)
We haven't checked Google Ads's features and prices yet.
Pinterest Tag
On 62 of 850 stores (7%)
We haven't checked Pinterest Tag's features and prices yet.
Switches
No stores we index have switched between Google Ads and Pinterest Tag yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Google Ads | Pinterest Tag |
|---|---|---|
| Shopify | 70 | 28 |
| Adobe Commerce (Magento) | 15 | 4 |
| Salesforce Commerce Cloud | 15 | 4 |
| THG Ingenuity | 6 | 5 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Google Ads | Pinterest Tag |
|---|---|---|
| Fashion and accessories | 27 | 20 |
| Beauty and skincare | 17 | 12 |
| Sports and outdoor | 17 | 7 |
| Home and furniture | 15 | 8 |
| Gifts and stationery | 16 | 4 |
| Kids and baby | 9 | 3 |
| Food and drink | 9 | 2 |
| Tech accessories | 9 | 1 |
| Pets | 8 | 1 |
| Health and wellness | 6 | 1 |
| Large retailers | 4 | 3 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Google Ads · All the alternatives to Pinterest Tag
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure