impact.com vs Microsoft Advertising (UET)
impact.com and Microsoft Advertising (UET) are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Microsoft Advertising (UET) is on 96 (11%) and impact.com on 52 (6%). 12 stores use both.
impact.com and Microsoft Advertising (UET) on the stores we index
Show the data
| Only impact.com | 40 |
|---|---|
| Only Microsoft Advertising (UET) | 84 |
| Both | 12 |
impact.com
On 52 of 850 stores (6%)
We haven't checked impact.com's features and prices yet.
Microsoft Advertising (UET)
On 96 of 850 stores (11%)
We haven't checked Microsoft Advertising (UET)'s features and prices yet.
Switches
No stores we index have switched between impact.com and Microsoft Advertising (UET) yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | impact.com | Microsoft Advertising (UET) |
|---|---|---|
| Shopify | 41 | 65 |
| Adobe Commerce (Magento) | 3 | 3 |
| Salesforce Commerce Cloud | 0 | 6 |
| THG Ingenuity | 0 | 6 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | impact.com | Microsoft Advertising (UET) |
|---|---|---|
| Fashion and accessories | 7 | 18 |
| Beauty and skincare | 5 | 15 |
| Sports and outdoor | 7 | 12 |
| Home and furniture | 8 | 9 |
| Food and drink | 7 | 9 |
| Pets | 5 | 9 |
| Kids and baby | 5 | 5 |
| Health and wellness | 3 | 6 |
| Tech accessories | 2 | 6 |
| Gifts and stationery | 3 | 3 |
| Large retailers | 0 | 4 |
Stores using each, where the two have at least 3 between them.
All the alternatives to impact.com · All the alternatives to Microsoft Advertising (UET)
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure