LinkedIn Insight Tag vs Microsoft Advertising (UET)
LinkedIn Insight Tag and Microsoft Advertising (UET) are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Microsoft Advertising (UET) is on 96 (11%) and LinkedIn Insight Tag on 10 (1%). 6 stores use both.
LinkedIn Insight Tag and Microsoft Advertising (UET) on the stores we index
Show the data
| Only LinkedIn Insight Tag | 4 |
|---|---|
| Only Microsoft Advertising (UET) | 90 |
| Both | 6 |
LinkedIn Insight Tag
On 10 of 850 stores (1%)
We haven't checked LinkedIn Insight Tag's features and prices yet.
Microsoft Advertising (UET)
On 96 of 850 stores (11%)
We haven't checked Microsoft Advertising (UET)'s features and prices yet.
Switches
No stores we index have switched between LinkedIn Insight Tag and Microsoft Advertising (UET) yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | LinkedIn Insight Tag | Microsoft Advertising (UET) |
|---|---|---|
| Shopify | 4 | 65 |
| Salesforce Commerce Cloud | 0 | 6 |
| THG Ingenuity | 0 | 6 |
| Adobe Commerce (Magento) | 0 | 3 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | LinkedIn Insight Tag | Microsoft Advertising (UET) |
|---|---|---|
| Fashion and accessories | 2 | 18 |
| Beauty and skincare | 1 | 15 |
| Sports and outdoor | 1 | 12 |
| Food and drink | 1 | 9 |
| Home and furniture | 1 | 9 |
| Pets | 1 | 9 |
| Tech accessories | 2 | 6 |
| Health and wellness | 0 | 6 |
| Kids and baby | 1 | 5 |
| Large retailers | 0 | 4 |
| Gifts and stationery | 0 | 3 |
Stores using each, where the two have at least 3 between them.
All the alternatives to LinkedIn Insight Tag · All the alternatives to Microsoft Advertising (UET)
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure