Google Ads vs LiveIntent
Google Ads and LiveIntent are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Google Ads is on 137 (16%) and LiveIntent on 22 (3%). 12 stores use both.
Google Ads and LiveIntent on the stores we index
Show the data
| Only Google Ads | 125 |
|---|---|
| Only LiveIntent | 10 |
| Both | 12 |
Google Ads
On 137 of 850 stores (16%)
We haven't checked Google Ads's features and prices yet.
LiveIntent
On 22 of 850 stores (3%)
We haven't checked LiveIntent's features and prices yet.
Switches
No stores we index have switched between Google Ads and LiveIntent yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Google Ads | LiveIntent |
|---|---|---|
| Shopify | 70 | 14 |
| Salesforce Commerce Cloud | 15 | 3 |
| Adobe Commerce (Magento) | 15 | 1 |
| THG Ingenuity | 6 | 0 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Google Ads | LiveIntent |
|---|---|---|
| Fashion and accessories | 27 | 7 |
| Beauty and skincare | 17 | 4 |
| Home and furniture | 15 | 5 |
| Sports and outdoor | 17 | 3 |
| Gifts and stationery | 16 | 2 |
| Food and drink | 9 | 0 |
| Kids and baby | 9 | 0 |
| Pets | 8 | 1 |
| Tech accessories | 9 | 0 |
| Health and wellness | 6 | 0 |
| Large retailers | 4 | 0 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Google Ads · All the alternatives to LiveIntent
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure