Google Ads vs X (Twitter) Pixel
Google Ads and X (Twitter) Pixel are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Google Ads is on 137 (16%) and X (Twitter) Pixel on 17 (2%). 14 stores use both.
Google Ads and X (Twitter) Pixel on the stores we index
Show the data
| Only Google Ads | 123 |
|---|---|
| Only X (Twitter) Pixel | 3 |
| Both | 14 |
Google Ads
On 137 of 850 stores (16%)
We haven't checked Google Ads's features and prices yet.
X (Twitter) Pixel
On 17 of 850 stores (2%)
We haven't checked X (Twitter) Pixel's features and prices yet.
Switches
No stores we index have switched between Google Ads and X (Twitter) Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Google Ads | X (Twitter) Pixel |
|---|---|---|
| Shopify | 70 | 3 |
| Adobe Commerce (Magento) | 15 | 2 |
| Salesforce Commerce Cloud | 15 | 2 |
| THG Ingenuity | 6 | 5 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Google Ads | X (Twitter) Pixel |
|---|---|---|
| Fashion and accessories | 27 | 3 |
| Beauty and skincare | 17 | 2 |
| Sports and outdoor | 17 | 2 |
| Gifts and stationery | 16 | 1 |
| Home and furniture | 15 | 1 |
| Food and drink | 9 | 2 |
| Pets | 8 | 2 |
| Tech accessories | 9 | 1 |
| Kids and baby | 9 | 0 |
| Health and wellness | 6 | 2 |
| Large retailers | 4 | 1 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Google Ads · All the alternatives to X (Twitter) Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure