Alternatives to X (Twitter) Pixel
13 other tracking: analytics and ad pixels tools are on the stores we index. Google Ads is the most used, on 137 of 850 stores (16%), then Meta Pixel on 115. X (Twitter) Pixel itself is on 17 (2%).
X (Twitter) Pixel and its alternatives
Show the data
| X (Twitter) Pixel (this tool) | 2% |
|---|---|
| Google Ads | 16% |
| Meta Pixel | 14% |
| ShopMy | 12% |
| Microsoft Advertising (UET) | 11% |
| TikTok Pixel | 8% |
| Pinterest Tag | 7% |
| impact.com | 6% |
Every alternative
| Tool | Stores | Also use X (Twitter) Pixel | Compare |
|---|---|---|---|
| Google Ads | 137 (16%) | 14 | Compare |
| Meta Pixel | 115 (14%) | 12 | Compare |
| ShopMy | 105 (12%) | 2 | Compare |
| Microsoft Advertising (UET) | 96 (11%) | 12 | Compare |
| TikTok Pixel | 72 (8%) | 9 | |
| Pinterest Tag | 62 (7%) | 8 | |
| impact.com | 52 (6%) | 3 | |
| Reddit Pixel | 40 (5%) | 8 | |
| Awin | 39 (5%) | 6 | |
| Criteo | 38 (4%) | 8 | |
| Snap Pixel | 36 (4%) | 10 | |
| LiveIntent | 22 (3%) | 0 | |
| LinkedIn Insight Tag | 10 (1%) | 2 |
Switches
No stores we index have switched between X (Twitter) Pixel and another tracking: analytics and ad pixels tool yet. We record what each store uses at the end of every month, so switches show here as they happen.
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure