Meta Pixel vs ShopMy
Meta Pixel and ShopMy are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Meta Pixel is on 115 (14%) and ShopMy on 105 (12%). 12 stores use both.
Meta Pixel and ShopMy on the stores we index
Show the data
| Only Meta Pixel | 103 |
|---|---|
| Only ShopMy | 93 |
| Both | 12 |
Meta Pixel
On 115 of 850 stores (14%)
We haven't checked Meta Pixel's features and prices yet.
ShopMy
On 105 of 850 stores (12%)
We haven't checked ShopMy's features and prices yet.
Switches
No stores we index have switched between Meta Pixel and ShopMy yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Meta Pixel | ShopMy |
|---|---|---|
| Shopify | 62 | 101 |
| Salesforce Commerce Cloud | 10 | 1 |
| THG Ingenuity | 6 | 0 |
| Adobe Commerce (Magento) | 5 | 0 |
| WooCommerce | 2 | 1 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Meta Pixel | ShopMy |
|---|---|---|
| Fashion and accessories | 26 | 39 |
| Beauty and skincare | 11 | 36 |
| Home and furniture | 11 | 7 |
| Sports and outdoor | 15 | 1 |
| Kids and baby | 10 | 4 |
| Health and wellness | 6 | 7 |
| Gifts and stationery | 7 | 4 |
| Tech accessories | 9 | 2 |
| Food and drink | 6 | 4 |
| Pets | 9 | 1 |
| Large retailers | 5 | 0 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Meta Pixel · All the alternatives to ShopMy
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure