Meta Pixel vs Reddit Pixel
Meta Pixel and Reddit Pixel are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Meta Pixel is on 115 (14%) and Reddit Pixel on 40 (5%). 22 stores use both.
Meta Pixel and Reddit Pixel on the stores we index
Show the data
| Only Meta Pixel | 93 |
|---|---|
| Only Reddit Pixel | 18 |
| Both | 22 |
Meta Pixel
On 115 of 850 stores (14%)
We haven't checked Meta Pixel's features and prices yet.
Reddit Pixel
On 40 of 850 stores (5%)
We haven't checked Reddit Pixel's features and prices yet.
Switches
No stores we index have switched between Meta Pixel and Reddit Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Meta Pixel | Reddit Pixel |
|---|---|---|
| Shopify | 62 | 15 |
| Salesforce Commerce Cloud | 10 | 8 |
| Adobe Commerce (Magento) | 5 | 3 |
| THG Ingenuity | 6 | 2 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Meta Pixel | Reddit Pixel |
|---|---|---|
| Fashion and accessories | 26 | 5 |
| Sports and outdoor | 15 | 8 |
| Beauty and skincare | 11 | 6 |
| Home and furniture | 11 | 2 |
| Gifts and stationery | 7 | 5 |
| Kids and baby | 10 | 2 |
| Tech accessories | 9 | 3 |
| Pets | 9 | 2 |
| Food and drink | 6 | 3 |
| Large retailers | 5 | 3 |
| Health and wellness | 6 | 1 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Meta Pixel · All the alternatives to Reddit Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure