LinkedIn Insight Tag vs Meta Pixel
LinkedIn Insight Tag and Meta Pixel are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Meta Pixel is on 115 (14%) and LinkedIn Insight Tag on 10 (1%). 9 stores use both.
LinkedIn Insight Tag and Meta Pixel on the stores we index
Show the data
| Only LinkedIn Insight Tag | 1 |
|---|---|
| Only Meta Pixel | 106 |
| Both | 9 |
LinkedIn Insight Tag
On 10 of 850 stores (1%)
We haven't checked LinkedIn Insight Tag's features and prices yet.
Meta Pixel
On 115 of 850 stores (14%)
We haven't checked Meta Pixel's features and prices yet.
Switches
No stores we index have switched between LinkedIn Insight Tag and Meta Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | LinkedIn Insight Tag | Meta Pixel |
|---|---|---|
| Shopify | 4 | 62 |
| Salesforce Commerce Cloud | 0 | 10 |
| THG Ingenuity | 0 | 6 |
| Adobe Commerce (Magento) | 0 | 5 |
| Centra | 1 | 2 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | LinkedIn Insight Tag | Meta Pixel |
|---|---|---|
| Fashion and accessories | 2 | 26 |
| Sports and outdoor | 1 | 15 |
| Beauty and skincare | 1 | 11 |
| Home and furniture | 1 | 11 |
| Kids and baby | 1 | 10 |
| Tech accessories | 2 | 9 |
| Pets | 1 | 9 |
| Food and drink | 1 | 6 |
| Gifts and stationery | 0 | 7 |
| Health and wellness | 0 | 6 |
| Large retailers | 0 | 5 |
Stores using each, where the two have at least 3 between them.
All the alternatives to LinkedIn Insight Tag · All the alternatives to Meta Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure