impact.com vs Meta Pixel
impact.com and Meta Pixel are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Meta Pixel is on 115 (14%) and impact.com on 52 (6%). 11 stores use both.
impact.com and Meta Pixel on the stores we index
Show the data
| Only impact.com | 41 |
|---|---|
| Only Meta Pixel | 104 |
| Both | 11 |
impact.com
On 52 of 850 stores (6%)
We haven't checked impact.com's features and prices yet.
Meta Pixel
On 115 of 850 stores (14%)
We haven't checked Meta Pixel's features and prices yet.
Switches
No stores we index have switched between impact.com and Meta Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | impact.com | Meta Pixel |
|---|---|---|
| Shopify | 41 | 62 |
| Salesforce Commerce Cloud | 0 | 10 |
| Adobe Commerce (Magento) | 3 | 5 |
| THG Ingenuity | 0 | 6 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | impact.com | Meta Pixel |
|---|---|---|
| Fashion and accessories | 7 | 26 |
| Sports and outdoor | 7 | 15 |
| Home and furniture | 8 | 11 |
| Beauty and skincare | 5 | 11 |
| Kids and baby | 5 | 10 |
| Pets | 5 | 9 |
| Food and drink | 7 | 6 |
| Tech accessories | 2 | 9 |
| Gifts and stationery | 3 | 7 |
| Health and wellness | 3 | 6 |
| Large retailers | 0 | 5 |
Stores using each, where the two have at least 3 between them.
All the alternatives to impact.com · All the alternatives to Meta Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure