Criteo vs Pinterest Tag
Criteo and Pinterest Tag are both tracking: analytics and ad pixels tools. Of the 1010 stores we index, Pinterest Tag is on 196 (19%) and Criteo on 69 (7%). 39 stores use both.
Criteo and Pinterest Tag on the stores we index
Show the data
| Only Criteo | 30 |
|---|---|
| Only Pinterest Tag | 157 |
| Both | 39 |
Criteo
On 69 of 1010 stores (7%)
We haven't checked Criteo's features and prices yet.
Pinterest Tag
On 196 of 1010 stores (19%)
We haven't checked Pinterest Tag's features and prices yet.
Switches
No stores we index have switched between Criteo and Pinterest Tag yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Criteo | Pinterest Tag |
|---|---|---|
| Shopify | 21 | 102 |
| Salesforce Commerce Cloud | 11 | 24 |
| Adobe Commerce (Magento) | 5 | 10 |
| THG Ingenuity | 6 | 5 |
| SAP Commerce Cloud | 1 | 2 |
| Shopware | 1 | 2 |
| WooCommerce | 1 | 2 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Criteo | Pinterest Tag |
|---|---|---|
| Fashion and accessories | 11 | 49 |
| Beauty and skincare | 11 | 33 |
| Home and furniture | 5 | 27 |
| Sports and outdoor | 13 | 17 |
| Gifts and stationery | 7 | 16 |
| Food and drink | 6 | 15 |
| Kids and baby | 4 | 12 |
| Health and wellness | 4 | 9 |
| Large retailers | 4 | 6 |
| Pets | 3 | 7 |
| Tech accessories | 1 | 5 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Criteo · All the alternatives to Pinterest Tag
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure