Firework vs Tolstoy
Firework and Tolstoy are both social proof and UGC tools. Of the 851 stores we index, Tolstoy is on 46 (5%) and Firework on 8 (1%). No store we index uses both.
Firework and Tolstoy on the stores we index
Show the data
| Only Firework | 8 |
|---|---|
| Only Tolstoy | 46 |
| Both | 0 |
Firework
On 8 of 851 stores (1%)
We haven't checked Firework's features and prices yet.
Tolstoy
On 46 of 851 stores (5%)
Tolstoy is an AI platform for online stores. It creates product photos, videos and ad creative, and adds on-site features such as shoppable video, virtual try-on and an AI shopping assistant. You can also hand tasks to AI agents called Shop Bots, and you approve the results before anything goes live.
- Product photos, reshoots, colorways and videos
- Ad creative and Meta campaigns
- Virtual try-on, shoppable video and Personal Shopper
- Shop Bots that do delegated creative and store tasks
- Brand DNA context guides AI generation
- Reusable templates and workflows across products
What it costs
- Enterprise: Custom (Tailored to your organization)
From Tolstoy's own homepage, pricing page and features page, checked 3 Nov 2026. Prices change, so check them before you buy.
Switches
No stores we index have switched between Firework and Tolstoy yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Firework | Tolstoy |
|---|---|---|
| Shopify | 7 | 43 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Firework | Tolstoy |
|---|---|---|
| Beauty and skincare | 2 | 22 |
| Fashion and accessories | 1 | 12 |
| Home and furniture | 2 | 6 |
| Food and drink | 0 | 3 |
| Health and wellness | 1 | 2 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Tolstoy
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure