impact.com vs TikTok Pixel
impact.com and TikTok Pixel are both tracking: analytics and ad pixels tools. Of the 1010 stores we index, TikTok Pixel is on 236 (23%) and impact.com on 100 (10%). 44 stores use both.
impact.com and TikTok Pixel on the stores we index
Show the data
| Only impact.com | 56 |
|---|---|
| Only TikTok Pixel | 192 |
| Both | 44 |
impact.com
On 100 of 1010 stores (10%)
impact.com is a partnership management platform for online stores. It connects brands with affiliates, creators and publishers, tracks their sales and handles commission payouts. Plans start with a self-serve Starter tier for Shopify and other ecommerce platforms, then move to demo-led tiers with extra tracking, analytics and support.
- Manage affiliates, creators, publishers and B2B partners in one place
- Attribution beyond last-click, with cross-channel deduplication
- Commission rates that change by customer or product
- Creator search filtered by audience and engagement
- Basic tracking and reporting on Starter
- API-based tracking on Pro
What it costs
30-day free trial for Starter tier
- Starter: $30 /mo (Plus 2.5% of Revenue)
- Enterprise: Custom (For brands driving $15m+/year or multi-channel operations; custom partner payouts)
From impact.com's own homepage and pricing page, checked 1 Nov 2026. Prices change, so check them before you buy.
TikTok Pixel
On 236 of 1010 stores (23%)
We haven't checked TikTok Pixel's features and prices yet.
Switches
No stores we index have switched between impact.com and TikTok Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | impact.com | TikTok Pixel |
|---|---|---|
| Shopify | 67 | 129 |
| Salesforce Commerce Cloud | 6 | 27 |
| Adobe Commerce (Magento) | 4 | 5 |
| THG Ingenuity | 0 | 6 |
| SAP Commerce Cloud | 0 | 3 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | impact.com | TikTok Pixel |
|---|---|---|
| Fashion and accessories | 15 | 51 |
| Beauty and skincare | 10 | 36 |
| Sports and outdoor | 11 | 27 |
| Home and furniture | 17 | 20 |
| Food and drink | 11 | 24 |
| Health and wellness | 11 | 16 |
| Pets | 8 | 14 |
| Gifts and stationery | 6 | 15 |
| Kids and baby | 7 | 13 |
| Tech accessories | 4 | 12 |
| Large retailers | 0 | 8 |
Stores using each, where the two have at least 3 between them.
All the alternatives to impact.com · All the alternatives to TikTok Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure