LinkedIn Insight Tag vs TikTok Pixel
LinkedIn Insight Tag and TikTok Pixel are both tracking: analytics and ad pixels tools. Of the 1010 stores we index, TikTok Pixel is on 236 (23%) and LinkedIn Insight Tag on 45 (4%). 27 stores use both.
LinkedIn Insight Tag and TikTok Pixel on the stores we index
Show the data
| Only LinkedIn Insight Tag | 18 |
|---|---|
| Only TikTok Pixel | 209 |
| Both | 27 |
LinkedIn Insight Tag
On 45 of 1010 stores (4%)
We haven't checked LinkedIn Insight Tag's features and prices yet.
TikTok Pixel
On 236 of 1010 stores (23%)
We haven't checked TikTok Pixel's features and prices yet.
Switches
No stores we index have switched between LinkedIn Insight Tag and TikTok Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | LinkedIn Insight Tag | TikTok Pixel |
|---|---|---|
| Shopify | 23 | 129 |
| Salesforce Commerce Cloud | 5 | 27 |
| Adobe Commerce (Magento) | 1 | 5 |
| THG Ingenuity | 0 | 6 |
| Centra | 1 | 2 |
| SAP Commerce Cloud | 0 | 3 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | LinkedIn Insight Tag | TikTok Pixel |
|---|---|---|
| Fashion and accessories | 8 | 51 |
| Beauty and skincare | 1 | 36 |
| Food and drink | 8 | 24 |
| Sports and outdoor | 5 | 27 |
| Home and furniture | 4 | 20 |
| Tech accessories | 8 | 12 |
| Health and wellness | 3 | 16 |
| Gifts and stationery | 3 | 15 |
| Kids and baby | 2 | 13 |
| Pets | 1 | 14 |
| Large retailers | 2 | 8 |
Stores using each, where the two have at least 3 between them.
All the alternatives to LinkedIn Insight Tag · All the alternatives to TikTok Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure