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LiveIntent vs Pinterest Tag

LiveIntent and Pinterest Tag are both tracking: analytics and ad pixels tools. Of the 1010 stores we index, Pinterest Tag is on 196 (19%) and LiveIntent on 38 (4%). 15 stores use both.

LiveIntent and Pinterest Tag on the stores we index

Of the 1010 stores we index. CommerceGeek store index.
Show the data
LiveIntent and Pinterest Tag on the stores we index
Only LiveIntent23
Only Pinterest Tag181
Both15

LiveIntent

On 38 of 1010 stores (4%)

We haven't checked LiveIntent's features and prices yet.

Pinterest Tag

On 196 of 1010 stores (19%)

We haven't checked Pinterest Tag's features and prices yet.

Switches

No stores we index have switched between LiveIntent and Pinterest Tag yet. We record what each store uses at the end of every month, so switches show here as they happen.

By platform

PlatformLiveIntentPinterest Tag
Shopify26102
Salesforce Commerce Cloud324
Adobe Commerce (Magento)110
THG Ingenuity05

Stores using each, where the two have at least 3 between them.

By industry

IndustryLiveIntentPinterest Tag
Fashion and accessories1049
Beauty and skincare533
Home and furniture727
Sports and outdoor617
Gifts and stationery316
Food and drink115
Kids and baby112
Health and wellness29
Pets17
Tech accessories25
Large retailers06

Stores using each, where the two have at least 3 between them.

All the alternatives to LiveIntent · All the alternatives to Pinterest Tag

Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure