Mailchimp vs Omnisend
Mailchimp and Omnisend are both email and SMS tools. Of the 1010 stores we index, Mailchimp is on 29 (3%) and Omnisend on 6 (1%). No store we index uses both.
Mailchimp and Omnisend on the stores we index
Show the data
| Only Mailchimp | 29 |
|---|---|
| Only Omnisend | 6 |
| Both | 0 |
Mailchimp
On 29 of 1010 stores (3%)
We haven't checked Mailchimp's features and prices yet.
Omnisend
On 6 of 1010 stores (1%)
We haven't checked Omnisend's features and prices yet.
Switches
No stores we index have switched between Mailchimp and Omnisend yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Mailchimp | Omnisend |
|---|---|---|
| Shopify | 22 | 6 |
| Adobe Commerce (Magento) | 3 | 0 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Mailchimp | Omnisend |
|---|---|---|
| Fashion and accessories | 7 | 1 |
| Pets | 5 | 1 |
| Kids and baby | 4 | 1 |
| Food and drink | 2 | 1 |
| Gifts and stationery | 3 | 0 |
| Home and furniture | 3 | 0 |
| Tech accessories | 1 | 2 |
Stores using each, where the two have at least 3 between them.
Read more
- What email tool is used the most on ecom stores?
Klaviyo is the most detected email and SMS tool in our sample of 731 stores, with Attentive second, and Shopify stores are far more likely to run one than other platforms.
All the alternatives to Mailchimp
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure