Alternatives to Mailchimp
9 other email and SMS tools are on the stores we index. Klaviyo is the most used, on 467 of 850 stores (55%), then Attentive on 139. Mailchimp itself is on 16 (2%).
Mailchimp and its alternatives
Show the data
| Mailchimp (this tool) | 2% |
|---|---|
| Klaviyo | 55% |
| Attentive | 16% |
| Postscript | 3% |
| Wunderkind | 2% |
| Listrak | 1% |
| Braze | 1% |
| Bluecore | 1% |
Every alternative
| Tool | Stores | Also use Mailchimp | Compare |
|---|---|---|---|
| Klaviyo | 467 (55%) | 9 | Compare |
| Attentive | 139 (16%) | 5 | Compare |
| Postscript | 24 (3%) | 1 | Compare |
| Wunderkind | 13 (2%) | 1 | Compare |
| Listrak | 10 (1%) | 0 | Compare |
| Braze | 9 (1%) | 0 | Compare |
| Bluecore | 5 (1%) | 0 | Compare |
| Dotdigital | 5 (1%) | 0 | Compare |
| Omnisend | 4 (under 1%) | 0 |
Switches
No stores we index have switched between Mailchimp and another email and SMS tool yet. We record what each store uses at the end of every month, so switches show here as they happen.
By industry
Where Mailchimp is on at least 5 stores, the most used alternative there.
- Fashion and accessories: Mailchimp on 5 of 190; Klaviyo on 111 · see the whole industry
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure