Klaviyo vs Mailchimp
Klaviyo and Mailchimp are both email and SMS tools. Of the 850 stores we index, Klaviyo is on 467 (55%) and Mailchimp on 16 (2%). 9 stores use both.
Klaviyo and Mailchimp on the stores we index
Show the data
| Only Klaviyo | 458 |
|---|---|
| Only Mailchimp | 7 |
| Both | 9 |
Klaviyo
On 467 of 850 stores (55%)
We haven't checked Klaviyo's features and prices yet.
Mailchimp
On 16 of 850 stores (2%)
We haven't checked Mailchimp's features and prices yet.
Switches
No stores we index have switched between Klaviyo and Mailchimp yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Klaviyo | Mailchimp |
|---|---|---|
| Shopify | 437 | 12 |
| Salesforce Commerce Cloud | 9 | 1 |
| Adobe Commerce (Magento) | 6 | 2 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Klaviyo | Mailchimp |
|---|---|---|
| Fashion and accessories | 111 | 5 |
| Beauty and skincare | 83 | 1 |
| Sports and outdoor | 44 | 1 |
| Home and furniture | 42 | 2 |
| Food and drink | 41 | 0 |
| Gifts and stationery | 33 | 3 |
| Health and wellness | 33 | 0 |
| Kids and baby | 29 | 2 |
| Pets | 28 | 2 |
| Tech accessories | 22 | 0 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Klaviyo · All the alternatives to Mailchimp
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure