Alternatives to Klaviyo
9 other email and SMS tools are on the stores we index. Attentive is the most used, on 139 of 850 stores (16%), then Postscript on 24. Klaviyo itself is on 467 (55%).
Klaviyo and its alternatives
Show the data
| Klaviyo (this tool) | 55% |
|---|---|
| Attentive | 16% |
| Postscript | 3% |
| Mailchimp | 2% |
| Wunderkind | 2% |
| Listrak | 1% |
| Braze | 1% |
| Bluecore | 1% |
Every alternative
| Tool | Stores | Also use Klaviyo | Compare |
|---|---|---|---|
| Attentive | 139 (16%) | 105 | Compare |
| Postscript | 24 (3%) | 23 | Compare |
| Mailchimp | 16 (2%) | 9 | Compare |
| Wunderkind | 13 (2%) | 5 | Compare |
| Listrak | 10 (1%) | 3 | Compare |
| Braze | 9 (1%) | 0 | Compare |
| Bluecore | 5 (1%) | 2 | Compare |
| Dotdigital | 5 (1%) | 2 | Compare |
| Omnisend | 4 (under 1%) | 0 |
Switches
No stores we index have switched between Klaviyo and another email and SMS tool yet. We record what each store uses at the end of every month, so switches show here as they happen.
By industry
Where Klaviyo is on at least 5 stores, the most used alternative there.
- Fashion and accessories: Klaviyo on 111 of 190; Attentive on 34 · see the whole industry
- Beauty and skincare: Klaviyo on 83 of 121; Attentive on 27 · see the whole industry
- Sports and outdoor: Klaviyo on 44 of 92; Attentive on 12 · see the whole industry
- Home and furniture: Klaviyo on 42 of 81; Attentive on 13 · see the whole industry
- Food and drink: Klaviyo on 41 of 71; Attentive on 8 · see the whole industry
- Gifts and stationery: Klaviyo on 33 of 66; Attentive on 9 · see the whole industry
- Health and wellness: Klaviyo on 33 of 57; Attentive on 9 · see the whole industry
- Kids and baby: Klaviyo on 29 of 53; Attentive on 14 · see the whole industry
- Pets: Klaviyo on 28 of 53; Attentive on 9 · see the whole industry
- Tech accessories: Klaviyo on 22 of 46; Attentive on 4
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure