A/B testing in health and wellness stores
30 of the 57 health and wellness stores we index use a A/B testing tool we can detect (53%), more than across all the stores we index (37%). Intelligems is the most used, on 12 stores, then Convert on 6.
A/B testing tools in health and wellness stores
Show the data
| Intelligems | 21% |
|---|---|
| Convert | 11% |
| Shoplift | 9% |
| Visually | 9% |
| VWO | 7% |
| Optimizely | 5% |
| Google Optimize | 4% |
| AB Tasty | 2% |
The split among A/B testing tools found
Show the data
| Intelligems | 32% |
|---|---|
| Convert | 16% |
| Shoplift | 13% |
| Other | 39% |
30 of 57 health and wellness stores (53%) use a A/B testing tool we detect, against 37% of all 846 stores we index. Found in each store’s public pages, so the real numbers may be higher. How we measure
Every tool
- Intelligems on 12 stores (21%)
- Convert on 6 stores (11%)
- Shoplift on 5 stores (9%)
- Visually on 5 stores (9%)
- VWO on 4 stores (7%)
- Optimizely on 3 stores (5%)
- Google Optimize on 2 stores (4%)
- AB Tasty on 1 store (2%)
The stores (30)
- Arrae Intelligems
- Bite Shoplift, VWO
- Bloom Nutrition Intelligems
- Cocolab Intelligems
- Flex Shoplift
- GHOST Intelligems
- Grüns Intelligems
- Hairburst Convert, Intelligems
- Heights Intelligems, Shoplift
- Hydrant Intelligems
- Knix Visually
- Kroma Wellness Shoplift
- Legion Convert, Google Optimize, VWO
- Loftie VWO
- LOLA Intelligems
- Manta Sleep Convert, Intelligems
- Modibodi Visually
- Momentous Intelligems
- Moon Juice Convert, Visually
- Needed Visually
- Nutrafol VWO
- OLLY Convert
- Perelel Convert
- Ro Google Optimize
- Symprove AB Tasty
- Thinx Optimizely
- Transparent Labs Intelligems
- Vital Proteins Optimizely
- Wild Nutrition Shoplift, Visually
- ZOE Optimizely