Adalyser vs Microsoft Advertising (UET)
Adalyser and Microsoft Advertising (UET) are both tracking: analytics and ad pixels tools. Of the 1010 stores we index, Microsoft Advertising (UET) is on 310 (31%) and Adalyser on 15 (1%). 12 stores use both.
Adalyser and Microsoft Advertising (UET) on the stores we index
Show the data
| Only Adalyser | 3 |
|---|---|
| Only Microsoft Advertising (UET) | 298 |
| Both | 12 |
Adalyser
On 15 of 1010 stores (1%)
We haven't checked Adalyser's features and prices yet.
Microsoft Advertising (UET)
On 310 of 1010 stores (31%)
We haven't checked Microsoft Advertising (UET)'s features and prices yet.
Switches
No stores we index have switched between Adalyser and Microsoft Advertising (UET) yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Adalyser | Microsoft Advertising (UET) |
|---|---|---|
| Shopify | 6 | 194 |
| Salesforce Commerce Cloud | 1 | 27 |
| Adobe Commerce (Magento) | 2 | 11 |
| THG Ingenuity | 0 | 6 |
| SAP Commerce Cloud | 1 | 3 |
| WooCommerce | 0 | 3 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Adalyser | Microsoft Advertising (UET) |
|---|---|---|
| Fashion and accessories | 2 | 52 |
| Beauty and skincare | 2 | 46 |
| Home and furniture | 3 | 35 |
| Sports and outdoor | 0 | 37 |
| Food and drink | 2 | 32 |
| Pets | 1 | 24 |
| Health and wellness | 0 | 22 |
| Gifts and stationery | 2 | 18 |
| Tech accessories | 0 | 19 |
| Kids and baby | 1 | 17 |
| Large retailers | 2 | 8 |
Stores using each, where the two have at least 3 between them.
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All the alternatives to Adalyser · All the alternatives to Microsoft Advertising (UET)
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure