Adobe Audience Manager vs Meta Pixel
Adobe Audience Manager and Meta Pixel are both tracking: analytics and ad pixels tools. Of the 1010 stores we index, Meta Pixel is on 323 (32%) and Adobe Audience Manager on 36 (4%). 21 stores use both.
Adobe Audience Manager and Meta Pixel on the stores we index
Show the data
| Only Adobe Audience Manager | 15 |
|---|---|
| Only Meta Pixel | 302 |
| Both | 21 |
Adobe Audience Manager
On 36 of 1010 stores (4%)
We haven't checked Adobe Audience Manager's features and prices yet.
Meta Pixel
On 323 of 1010 stores (32%)
We haven't checked Meta Pixel's features and prices yet.
Switches
No stores we index have switched between Adobe Audience Manager and Meta Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Adobe Audience Manager | Meta Pixel |
|---|---|---|
| Shopify | 9 | 181 |
| Salesforce Commerce Cloud | 3 | 32 |
| Adobe Commerce (Magento) | 17 | 14 |
| THG Ingenuity | 0 | 6 |
| Centra | 0 | 4 |
| WooCommerce | 0 | 4 |
| BigCommerce | 0 | 3 |
| SAP Commerce Cloud | 0 | 3 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Adobe Audience Manager | Meta Pixel |
|---|---|---|
| Fashion and accessories | 8 | 65 |
| Sports and outdoor | 7 | 40 |
| Beauty and skincare | 4 | 41 |
| Home and furniture | 6 | 36 |
| Food and drink | 1 | 29 |
| Kids and baby | 3 | 25 |
| Gifts and stationery | 5 | 22 |
| Tech accessories | 0 | 23 |
| Pets | 1 | 17 |
| Health and wellness | 0 | 17 |
| Large retailers | 1 | 8 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Adobe Audience Manager · All the alternatives to Meta Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure