Alternatives to Adobe Audience Manager
20 other tracking: analytics and ad pixels tools are on the stores we index. Meta Pixel is the most used, on 323 of 1010 stores (32%), then Microsoft Advertising (UET) on 310. Adobe Audience Manager itself is on 36 (4%).
Adobe Audience Manager and its alternatives
Show the data
| Adobe Audience Manager (this tool) | 4% |
|---|---|
| Meta Pixel | 32% |
| Microsoft Advertising (UET) | 31% |
| TikTok Pixel | 23% |
| Pinterest Tag | 19% |
| Google Ads | 16% |
| ShopMy | 16% |
| Reddit Pixel | 12% |
Every alternative
| Tool | Stores | Also use Adobe Audience Manager | Compare |
|---|---|---|---|
| Meta Pixel | 323 (32%) | 21 | Compare |
| Microsoft Advertising (UET) | 310 (31%) | 21 | Compare |
| TikTok Pixel | 236 (23%) | 14 | Compare |
| Pinterest Tag | 196 (19%) | 20 | Compare |
| Google Ads | 165 (16%) | 30 | |
| ShopMy | 158 (16%) | 4 | |
| Reddit Pixel | 126 (12%) | 15 | |
| The Trade Desk | 112 (11%) | 15 | |
| impact.com | 100 (10%) | 6 | |
| Awin | 86 (9%) | 11 | |
| Snap Pixel | 83 (8%) | 10 | |
| Criteo | 69 (7%) | 14 | |
| X (Twitter) Pixel | 46 (5%) | 5 | |
| LinkedIn Insight Tag | 45 (4%) | 3 | |
| LiveIntent | 38 (4%) | 6 | |
| RTB House | 32 (3%) | 3 | |
| Outbrain | 28 (3%) | 7 | |
| AppLovin | 22 (2%) | 3 | |
| Adalyser | 15 (1%) | 3 | |
| MediaMath | 3 (under 1%) | 0 |
Switches
No stores we index have switched between Adobe Audience Manager and another tracking: analytics and ad pixels tool yet. We record what each store uses at the end of every month, so switches show here as they happen.
By industry
Where Adobe Audience Manager is on at least 5 stores, the most used alternative there.
- Fashion and accessories: Adobe Audience Manager on 8 of 223; Meta Pixel on 65
- Sports and outdoor: Adobe Audience Manager on 7 of 104; Meta Pixel on 40
- Home and furniture: Adobe Audience Manager on 6 of 96; Meta Pixel on 36
- Gifts and stationery: Adobe Audience Manager on 5 of 71; Meta Pixel on 22
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Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure