Adobe Audience Manager vs Microsoft Advertising (UET)
Adobe Audience Manager and Microsoft Advertising (UET) are both tracking: analytics and ad pixels tools. Of the 1010 stores we index, Microsoft Advertising (UET) is on 310 (31%) and Adobe Audience Manager on 36 (4%). 21 stores use both.
Adobe Audience Manager and Microsoft Advertising (UET) on the stores we index
Show the data
| Only Adobe Audience Manager | 15 |
|---|---|
| Only Microsoft Advertising (UET) | 289 |
| Both | 21 |
Adobe Audience Manager
On 36 of 1010 stores (4%)
We haven't checked Adobe Audience Manager's features and prices yet.
Microsoft Advertising (UET)
On 310 of 1010 stores (31%)
We haven't checked Microsoft Advertising (UET)'s features and prices yet.
Switches
No stores we index have switched between Adobe Audience Manager and Microsoft Advertising (UET) yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Adobe Audience Manager | Microsoft Advertising (UET) |
|---|---|---|
| Shopify | 9 | 194 |
| Salesforce Commerce Cloud | 3 | 27 |
| Adobe Commerce (Magento) | 17 | 11 |
| THG Ingenuity | 0 | 6 |
| SAP Commerce Cloud | 0 | 3 |
| WooCommerce | 0 | 3 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Adobe Audience Manager | Microsoft Advertising (UET) |
|---|---|---|
| Fashion and accessories | 8 | 52 |
| Beauty and skincare | 4 | 46 |
| Sports and outdoor | 7 | 37 |
| Home and furniture | 6 | 35 |
| Food and drink | 1 | 32 |
| Pets | 1 | 24 |
| Gifts and stationery | 5 | 18 |
| Health and wellness | 0 | 22 |
| Kids and baby | 3 | 17 |
| Tech accessories | 0 | 19 |
| Large retailers | 1 | 8 |
Stores using each, where the two have at least 3 between them.
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All the alternatives to Adobe Audience Manager · All the alternatives to Microsoft Advertising (UET)
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure