AppLovin vs Meta Pixel
AppLovin and Meta Pixel are both tracking: analytics and ad pixels tools. Of the 1010 stores we index, Meta Pixel is on 323 (32%) and AppLovin on 22 (2%). 13 stores use both.
AppLovin and Meta Pixel on the stores we index
Show the data
| Only AppLovin | 9 |
|---|---|
| Only Meta Pixel | 310 |
| Both | 13 |
AppLovin
On 22 of 1010 stores (2%)
We haven't checked AppLovin's features and prices yet.
Meta Pixel
On 323 of 1010 stores (32%)
We haven't checked Meta Pixel's features and prices yet.
Switches
No stores we index have switched between AppLovin and Meta Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | AppLovin | Meta Pixel |
|---|---|---|
| Shopify | 15 | 181 |
| Salesforce Commerce Cloud | 0 | 32 |
| Adobe Commerce (Magento) | 1 | 14 |
| THG Ingenuity | 0 | 6 |
| WooCommerce | 1 | 4 |
| Centra | 0 | 4 |
| BigCommerce | 0 | 3 |
| SAP Commerce Cloud | 0 | 3 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | AppLovin | Meta Pixel |
|---|---|---|
| Fashion and accessories | 2 | 65 |
| Beauty and skincare | 2 | 41 |
| Home and furniture | 4 | 36 |
| Sports and outdoor | 0 | 40 |
| Food and drink | 2 | 29 |
| Gifts and stationery | 4 | 22 |
| Kids and baby | 1 | 25 |
| Tech accessories | 2 | 23 |
| Health and wellness | 3 | 17 |
| Pets | 2 | 17 |
| Large retailers | 0 | 8 |
Stores using each, where the two have at least 3 between them.
All the alternatives to AppLovin · All the alternatives to Meta Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure