Alternatives to AppLovin
20 other tracking: analytics and ad pixels tools are on the stores we index. Meta Pixel is the most used, on 323 of 1010 stores (32%), then Microsoft Advertising (UET) on 310. AppLovin itself is on 22 (2%).
AppLovin and its alternatives
Show the data
| AppLovin (this tool) | 2% |
|---|---|
| Meta Pixel | 32% |
| Microsoft Advertising (UET) | 31% |
| TikTok Pixel | 23% |
| Pinterest Tag | 19% |
| Google Ads | 16% |
| ShopMy | 16% |
| Reddit Pixel | 12% |
Every alternative
| Tool | Stores | Also use AppLovin | Compare |
|---|---|---|---|
| Meta Pixel | 323 (32%) | 13 | Compare |
| Microsoft Advertising (UET) | 310 (31%) | 13 | Compare |
| TikTok Pixel | 236 (23%) | 13 | Compare |
| Pinterest Tag | 196 (19%) | 8 | Compare |
| Google Ads | 165 (16%) | 11 | |
| ShopMy | 158 (16%) | 4 | |
| Reddit Pixel | 126 (12%) | 11 | |
| The Trade Desk | 112 (11%) | 7 | |
| impact.com | 100 (10%) | 8 | |
| Awin | 86 (9%) | 8 | |
| Snap Pixel | 83 (8%) | 6 | |
| Criteo | 69 (7%) | 7 | |
| X (Twitter) Pixel | 46 (5%) | 2 | |
| LinkedIn Insight Tag | 45 (4%) | 2 | |
| LiveIntent | 38 (4%) | 6 | |
| Adobe Audience Manager | 36 (4%) | 3 | |
| RTB House | 32 (3%) | 0 | |
| Outbrain | 28 (3%) | 3 | |
| Adalyser | 15 (1%) | 1 | |
| MediaMath | 3 (under 1%) | 1 |
Switches
No stores we index have switched between AppLovin and another tracking: analytics and ad pixels tool yet. We record what each store uses at the end of every month, so switches show here as they happen.
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Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure