AppLovin vs Microsoft Advertising (UET)
AppLovin and Microsoft Advertising (UET) are both tracking: analytics and ad pixels tools. Of the 1003 stores we index, Microsoft Advertising (UET) is on 132 (13%) and AppLovin on 6 (1%). 2 stores use both.
AppLovin and Microsoft Advertising (UET) on the stores we index
Show the data
| Only AppLovin | 4 |
|---|---|
| Only Microsoft Advertising (UET) | 130 |
| Both | 2 |
AppLovin
On 6 of 1003 stores (1%)
We haven't checked AppLovin's features and prices yet.
Microsoft Advertising (UET)
On 132 of 1003 stores (13%)
We haven't checked Microsoft Advertising (UET)'s features and prices yet.
Switches
No stores we index have switched between AppLovin and Microsoft Advertising (UET) yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | AppLovin | Microsoft Advertising (UET) |
|---|---|---|
| Shopify | 6 | 98 |
| Salesforce Commerce Cloud | 0 | 8 |
| THG Ingenuity | 0 | 6 |
| Adobe Commerce (Magento) | 0 | 4 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | AppLovin | Microsoft Advertising (UET) |
|---|---|---|
| Fashion and accessories | 2 | 27 |
| Beauty and skincare | 0 | 17 |
| Sports and outdoor | 0 | 16 |
| Home and furniture | 2 | 13 |
| Food and drink | 0 | 14 |
| Health and wellness | 0 | 11 |
| Pets | 1 | 10 |
| Tech accessories | 1 | 10 |
| Kids and baby | 0 | 6 |
| Gifts and stationery | 0 | 4 |
| Large retailers | 0 | 4 |
Stores using each, where the two have at least 3 between them.
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All the alternatives to Microsoft Advertising (UET)
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure