Awin vs TikTok Pixel
Awin and TikTok Pixel are both tracking: analytics and ad pixels tools. Of the 1010 stores we index, TikTok Pixel is on 236 (23%) and Awin on 86 (9%). 59 stores use both.
Awin and TikTok Pixel on the stores we index
Show the data
| Only Awin | 27 |
|---|---|
| Only TikTok Pixel | 177 |
| Both | 59 |
Awin
On 86 of 1010 stores (9%)
Awin is an affiliate marketing platform where an online store sets up a partner programme, recruits publishers and creators, and pays them commission on tracked sales. It includes reporting on customer journeys, commission rules by product, category or coupon, and automated approval of partner transactions.
- Search a directory of partners
- Personalised partner recommendations
- Campaign performance tracking
- Customer journey analysis
- Commission rules by product, coupon, customer type
- Auto-approve partner transactions
What it costs
First month completely free (Access plan only)
- Advanced: Custom pricing
From Awin's own homepage and pricing page, checked 1 Nov 2026. Prices change, so check them before you buy.
TikTok Pixel
On 236 of 1010 stores (23%)
We haven't checked TikTok Pixel's features and prices yet.
Switches
No stores we index have switched between Awin and TikTok Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Awin | TikTok Pixel |
|---|---|---|
| Shopify | 42 | 129 |
| Salesforce Commerce Cloud | 7 | 27 |
| Adobe Commerce (Magento) | 7 | 5 |
| THG Ingenuity | 6 | 6 |
| Centra | 2 | 2 |
| SAP Commerce Cloud | 1 | 3 |
| WooCommerce | 1 | 2 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Awin | TikTok Pixel |
|---|---|---|
| Fashion and accessories | 16 | 51 |
| Beauty and skincare | 11 | 36 |
| Food and drink | 12 | 24 |
| Sports and outdoor | 6 | 27 |
| Home and furniture | 12 | 20 |
| Health and wellness | 7 | 16 |
| Gifts and stationery | 6 | 15 |
| Pets | 5 | 14 |
| Kids and baby | 5 | 13 |
| Tech accessories | 2 | 12 |
| Large retailers | 4 | 8 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Awin · All the alternatives to TikTok Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure