Google Ads vs The Trade Desk
Google Ads and The Trade Desk are both tracking: analytics and ad pixels tools. Of the 851 stores we index, Google Ads is on 138 (16%) and The Trade Desk on 19 (2%). 3 stores use both.
Google Ads and The Trade Desk on the stores we index
Show the data
| Only Google Ads | 135 |
|---|---|
| Only The Trade Desk | 16 |
| Both | 3 |
Google Ads
On 138 of 851 stores (16%)
We haven't checked Google Ads's features and prices yet.
The Trade Desk
On 19 of 851 stores (2%)
We haven't checked The Trade Desk's features and prices yet.
Switches
No stores we index have switched between Google Ads and The Trade Desk yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Google Ads | The Trade Desk |
|---|---|---|
| Shopify | 71 | 16 |
| Salesforce Commerce Cloud | 16 | 2 |
| Adobe Commerce (Magento) | 15 | 0 |
| THG Ingenuity | 6 | 0 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Google Ads | The Trade Desk |
|---|---|---|
| Fashion and accessories | 27 | 3 |
| Beauty and skincare | 17 | 5 |
| Sports and outdoor | 17 | 2 |
| Gifts and stationery | 17 | 0 |
| Home and furniture | 14 | 0 |
| Food and drink | 9 | 3 |
| Tech accessories | 9 | 2 |
| Kids and baby | 9 | 1 |
| Health and wellness | 7 | 2 |
| Pets | 8 | 0 |
| Large retailers | 4 | 1 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Google Ads · All the alternatives to The Trade Desk
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure