Alternatives to The Trade Desk
15 other tracking: analytics and ad pixels tools are on the stores we index. Google Ads is the most used, on 138 of 851 stores (16%), then Meta Pixel on 117. The Trade Desk itself is on 19 (2%).
The Trade Desk and its alternatives
Show the data
| The Trade Desk (this tool) | 2% |
|---|---|
| Google Ads | 16% |
| Meta Pixel | 14% |
| ShopMy | 13% |
| Microsoft Advertising (UET) | 12% |
| TikTok Pixel | 8% |
| Pinterest Tag | 7% |
| impact.com | 6% |
Every alternative
| Tool | Stores | Also use The Trade Desk | Compare |
|---|---|---|---|
| Google Ads | 138 (16%) | 3 | Compare |
| Meta Pixel | 117 (14%) | 7 | Compare |
| ShopMy | 109 (13%) | 6 | Compare |
| Microsoft Advertising (UET) | 100 (12%) | 3 | Compare |
| TikTok Pixel | 71 (8%) | 3 | |
| Pinterest Tag | 62 (7%) | 5 | |
| impact.com | 54 (6%) | 1 | |
| Reddit Pixel | 42 (5%) | 2 | |
| Awin | 39 (5%) | 0 | |
| Criteo | 38 (4%) | 1 | |
| Snap Pixel | 37 (4%) | 1 | |
| LiveIntent | 22 (3%) | 0 | |
| X (Twitter) Pixel | 18 (2%) | 1 | |
| LinkedIn Insight Tag | 9 (1%) | 0 | |
| AppLovin | 4 (under 1%) | 0 |
Switches
No stores we index have switched between The Trade Desk and another tracking: analytics and ad pixels tool yet. We record what each store uses at the end of every month, so switches show here as they happen.
By industry
Where The Trade Desk is on at least 5 stores, the most used alternative there.
- Beauty and skincare: The Trade Desk on 5 of 121; ShopMy on 35
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Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure