Microsoft Advertising (UET) vs The Trade Desk
Microsoft Advertising (UET) and The Trade Desk are both tracking: analytics and ad pixels tools. Of the 851 stores we index, Microsoft Advertising (UET) is on 100 (12%) and The Trade Desk on 19 (2%). 3 stores use both.
Microsoft Advertising (UET) and The Trade Desk on the stores we index
Show the data
| Only Microsoft Advertising (UET) | 97 |
|---|---|
| Only The Trade Desk | 16 |
| Both | 3 |
Microsoft Advertising (UET)
On 100 of 851 stores (12%)
We haven't checked Microsoft Advertising (UET)'s features and prices yet.
The Trade Desk
On 19 of 851 stores (2%)
We haven't checked The Trade Desk's features and prices yet.
Switches
No stores we index have switched between Microsoft Advertising (UET) and The Trade Desk yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Microsoft Advertising (UET) | The Trade Desk |
|---|---|---|
| Shopify | 68 | 16 |
| Salesforce Commerce Cloud | 8 | 2 |
| THG Ingenuity | 6 | 0 |
| Adobe Commerce (Magento) | 3 | 0 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Microsoft Advertising (UET) | The Trade Desk |
|---|---|---|
| Fashion and accessories | 21 | 3 |
| Beauty and skincare | 15 | 5 |
| Sports and outdoor | 12 | 2 |
| Food and drink | 9 | 3 |
| Health and wellness | 7 | 2 |
| Home and furniture | 9 | 0 |
| Pets | 9 | 0 |
| Tech accessories | 6 | 2 |
| Kids and baby | 4 | 1 |
| Large retailers | 4 | 1 |
| Gifts and stationery | 4 | 0 |
Stores using each, where the two have at least 3 between them.
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All the alternatives to Microsoft Advertising (UET) · All the alternatives to The Trade Desk
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure