Meta Pixel vs The Trade Desk
Meta Pixel and The Trade Desk are both tracking: analytics and ad pixels tools. Of the 851 stores we index, Meta Pixel is on 117 (14%) and The Trade Desk on 19 (2%). 7 stores use both.
Meta Pixel and The Trade Desk on the stores we index
Show the data
| Only Meta Pixel | 110 |
|---|---|
| Only The Trade Desk | 12 |
| Both | 7 |
Meta Pixel
On 117 of 851 stores (14%)
We haven't checked Meta Pixel's features and prices yet.
The Trade Desk
On 19 of 851 stores (2%)
We haven't checked The Trade Desk's features and prices yet.
Switches
No stores we index have switched between Meta Pixel and The Trade Desk yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Meta Pixel | The Trade Desk |
|---|---|---|
| Shopify | 65 | 16 |
| Salesforce Commerce Cloud | 10 | 2 |
| THG Ingenuity | 6 | 0 |
| Adobe Commerce (Magento) | 5 | 0 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Meta Pixel | The Trade Desk |
|---|---|---|
| Fashion and accessories | 26 | 3 |
| Sports and outdoor | 15 | 2 |
| Beauty and skincare | 11 | 5 |
| Kids and baby | 10 | 1 |
| Tech accessories | 9 | 2 |
| Food and drink | 7 | 3 |
| Health and wellness | 8 | 2 |
| Home and furniture | 10 | 0 |
| Pets | 9 | 0 |
| Gifts and stationery | 7 | 0 |
| Large retailers | 5 | 1 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Meta Pixel · All the alternatives to The Trade Desk
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure