Meta Pixel vs Outbrain
Meta Pixel and Outbrain are both tracking: analytics and ad pixels tools. Of the 1010 stores we index, Meta Pixel is on 323 (32%) and Outbrain on 28 (3%). 24 stores use both.
Meta Pixel and Outbrain on the stores we index
Show the data
| Only Meta Pixel | 299 |
|---|---|
| Only Outbrain | 4 |
| Both | 24 |
Meta Pixel
On 323 of 1010 stores (32%)
We haven't checked Meta Pixel's features and prices yet.
Outbrain
On 28 of 1010 stores (3%)
We haven't checked Outbrain's features and prices yet.
Switches
No stores we index have switched between Meta Pixel and Outbrain yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Meta Pixel | Outbrain |
|---|---|---|
| Shopify | 181 | 16 |
| Salesforce Commerce Cloud | 32 | 4 |
| Adobe Commerce (Magento) | 14 | 1 |
| THG Ingenuity | 6 | 0 |
| Centra | 4 | 0 |
| WooCommerce | 4 | 0 |
| BigCommerce | 3 | 0 |
| SAP Commerce Cloud | 3 | 0 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Meta Pixel | Outbrain |
|---|---|---|
| Fashion and accessories | 65 | 9 |
| Beauty and skincare | 41 | 5 |
| Sports and outdoor | 40 | 2 |
| Home and furniture | 36 | 3 |
| Food and drink | 29 | 3 |
| Tech accessories | 23 | 3 |
| Kids and baby | 25 | 0 |
| Gifts and stationery | 22 | 1 |
| Pets | 17 | 2 |
| Health and wellness | 17 | 0 |
| Large retailers | 8 | 0 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Meta Pixel · All the alternatives to Outbrain
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure