Alternatives to Outbrain
20 other tracking: analytics and ad pixels tools are on the stores we index. Meta Pixel is the most used, on 323 of 1010 stores (32%), then Microsoft Advertising (UET) on 310. Outbrain itself is on 28 (3%).
Outbrain and its alternatives
Show the data
| Outbrain (this tool) | 3% |
|---|---|
| Meta Pixel | 32% |
| Microsoft Advertising (UET) | 31% |
| TikTok Pixel | 23% |
| Pinterest Tag | 19% |
| Google Ads | 16% |
| ShopMy | 16% |
| Reddit Pixel | 12% |
Every alternative
| Tool | Stores | Also use Outbrain | Compare |
|---|---|---|---|
| Meta Pixel | 323 (32%) | 24 | Compare |
| Microsoft Advertising (UET) | 310 (31%) | 23 | Compare |
| TikTok Pixel | 236 (23%) | 17 | Compare |
| Pinterest Tag | 196 (19%) | 14 | Compare |
| Google Ads | 165 (16%) | 14 | |
| ShopMy | 158 (16%) | 6 | |
| Reddit Pixel | 126 (12%) | 13 | |
| The Trade Desk | 112 (11%) | 11 | |
| impact.com | 100 (10%) | 5 | |
| Awin | 86 (9%) | 9 | |
| Snap Pixel | 83 (8%) | 9 | |
| Criteo | 69 (7%) | 12 | |
| X (Twitter) Pixel | 46 (5%) | 8 | |
| LinkedIn Insight Tag | 45 (4%) | 4 | |
| LiveIntent | 38 (4%) | 7 | |
| Adobe Audience Manager | 36 (4%) | 7 | |
| RTB House | 32 (3%) | 6 | |
| AppLovin | 22 (2%) | 3 | |
| Adalyser | 15 (1%) | 5 | |
| MediaMath | 3 (under 1%) | 2 |
Switches
No stores we index have switched between Outbrain and another tracking: analytics and ad pixels tool yet. We record what each store uses at the end of every month, so switches show here as they happen.
By industry
Where Outbrain is on at least 5 stores, the most used alternative there.
- Fashion and accessories: Outbrain on 9 of 223; Meta Pixel on 65
- Beauty and skincare: Outbrain on 5 of 138; ShopMy on 49
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Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure